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Supported by the European Commission and the Free State of Thuringia.

Marketing of a component system for project management applications developed within R&D activities

Within the projects, the innovative staff will explore new marketing potentials and process them step by step by means of individualized product development, sales and marketing activities. The concrete goal of the project is to position the product on new markets and to generate turnover and growth by selling the complex individual solutions. To achieve this goal, markets are to be identified and analysed, and conditions and user requirements are to be investigated. Based on the results, special products are configured and sales and marketing concepts are developed. Subsequently, the concrete market development begins with the implementation of proven marketing instruments.

Identification, research and analysis of potential markets for the EMDESK product line and derivation of requirements for system configurations

The objective is the development of new and changing markets as well as a sustainable improvement of the international competitiveness of the company and thus a contribution to securing and creating jobs in the high-tech / research sector in Thuringia. With the help of innovative personnel, potential markets are identified and analysed. Their requirements are derived into new configurations of the EMDESK product line.

Supported by the European Commission and the Free State of Thuringia.

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